CASE - manicure master

Results of working with a manicure master (Kyiv):

Spent: $345.77
Sales: 100
Earned: $1811 (75000₴)
Roas: 525%

Leads: 155
CPC: $3.46
CPL: $2.23

What was done:
- competitor analysis and data recommendations for profile design;
- service promotion hypotheses;
- development of launch structure;
- creation of texts, offers, and creatives;
- testing of various hypotheses and creatives;
- optimization of advertising campaigns.

Conclusions:
During the work process, we concluded that the most attention-grabbing creatives are those featuring examples of the manicure master's work, creatives with available time slots for appointments in the coming days, and dynamic videos with a clear offer.
Also, during the collaboration, we managed to attract 372 new subscribers.
In summary, I would say that when there is an understanding of what works in this niche, good results can be achieved.

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