Case. How I attracted 1252 applications for a beauty salon in France

Niche: beauty salon in France
(services: eyelash extensions, nails)
Collaboration period: 5 years
Task: attract more potential clients through advertising and increase bookings for services

What was done:
Set up targeted advertising for city residents
Tested various offers and ad formats
Discount on the first visit – increased interest from new clients
Retargeting – brought back those who were interested but did not book immediately
Optimized the advertising budget to achieve the maximum number of quality leads

Results over 5 months:
1252 leads through advertising (lead generation)
Average cost per application – 1.83€
Total advertising budget – 2293€
Average service check – 19€
Significant increase in the flow of inquiries and salon recognition in the region

Actual conversion to bookings depended on the work of the administrators, but advertising consistently brought interested clients in large volumes.

#targeted #advertisinginsocialmedia #Advertising #FacebookAds #Instagram #leadgeneration #leads #setuptargeting #retargeting #target #targetologist