CASE. Sale of eyelash extension products

Client: product brand for eyelash extensions
Task: conduct a successful sale and maximize profit

What was done:
1. Developed an effective advertising strategy
2. Launched targeted advertising focusing on a limited sale

3. Tested three main audiences:
Those who interacted with the ad in the last 365 days – the most interested audience that generated the most sales
Interest-based audiences (eyelash extensions) – attracted new customers
Retargeting those who visited the site but did not purchase – reminded them of the products and encouraged them to buy
4. Launched ad creatives focusing on discounts and urgency (“only now”, “limited stock”)

Campaign results:

Advertising spend: €3,780.88
Number of purchases: 128
Sales amount: €18,294.34
ROI: 384% (for every €1 invested, €3.84 in revenue was generated)

Main conclusion:
The best-performing audience was all interactions in the last 365 days – it generated the most sales
Retargeting helped bring back interested customers and increase profit