CASE. How I doubled the audience of the cow shelter

Client: charity shelter for cows
Task: increase shelter awareness, attract new subscribers and an active audience

What was done:
Tested 3 audiences:
Animal shelter, animal protection funds (A18-55, all of Ukraine)
Vegans (A18-55, all of Ukraine)
LAL 2% (interactions in 30 days, A18-55, all of Ukraine)

Tested 2 types of creatives:
With humor
Without humor

Optimized the campaign for maximum effectiveness

Campaign results:
Expenses – 6527.16 UAH
Total profile visits – 4814
Cost per visit – 1.36 UAH
Click-through rate (CTR) – 6.70%
New subscribers from ads – 335
Cost per subscriber – 19.48 UAH

Key conclusions:
The best results were achieved by:

LAL 2% (in 30 days) and the audience of animal shelters – the lowest cost per visit

Creatives with humor – generated more profile visits and better cost

With a relatively small budget, we gained X2 subscribers and an active audience that interacts with the content

Want to attract more subscribers and support for your project? Write – I will help set up effective advertising!

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