CASE. How I attracted 325 applications to the children's summer camp
Social Media Advertising 179 USD
CASE: How we attracted 325 applications to a children's summer camp through advertising
Client: private children's school
Task: attract parents to register their children for the summer camp
What we did:
1. Launched targeted advertising, using only a broad audience (since the city is small)
2. Purposefully filtered parents through creatives
3. Tested creative formats:
Video – bright moments from the camp, children's interactions, activities
Photo – information about the camp program
4. Optimized the advertising to obtain the maximum number of applications
Campaign results:
Total number of leads – 325
Total expenses – 487.99
Average cost per application – 1.50
Key conclusions:
1. Video creatives worked best – they generated more applications than photos
2. A broad audience combined with the right creatives allowed us to effectively find interested parents
3. Optimization for applications enabled us to obtain a large number of leads on a minimal budget
Want effective advertising for recruitment to a camp or school? Write to us – we will discuss a strategy just for you!
#targeted #advertisinginsocialmedia #Advertising #FacebookAds #Instagram #leadgeneration #leads #setuptargeting #retargeting #target #targetologist
Client: private children's school
Task: attract parents to register their children for the summer camp
What we did:
1. Launched targeted advertising, using only a broad audience (since the city is small)
2. Purposefully filtered parents through creatives
3. Tested creative formats:
Video – bright moments from the camp, children's interactions, activities
Photo – information about the camp program
4. Optimized the advertising to obtain the maximum number of applications
Campaign results:
Total number of leads – 325
Total expenses – 487.99
Average cost per application – 1.50
Key conclusions:
1. Video creatives worked best – they generated more applications than photos
2. A broad audience combined with the right creatives allowed us to effectively find interested parents
3. Optimization for applications enabled us to obtain a large number of leads on a minimal budget
Want effective advertising for recruitment to a camp or school? Write to us – we will discuss a strategy just for you!
#targeted #advertisinginsocialmedia #Advertising #FacebookAds #Instagram #leadgeneration #leads #setuptargeting #retargeting #target #targetologist