CASE. How I attracted 325 applications to the children's summer camp

CASE: How we attracted 325 applications to a children's summer camp through advertising

Client: private children's school
Task: attract parents to register their children for the summer camp

What we did:
1. Launched targeted advertising, using only a broad audience (since the city is small)
2. Purposefully filtered parents through creatives

3. Tested creative formats:
Video – bright moments from the camp, children's interactions, activities
Photo – information about the camp program

4. Optimized the advertising to obtain the maximum number of applications

Campaign results:
Total number of leads – 325
Total expenses – 487.99
Average cost per application – 1.50

Key conclusions:
1. Video creatives worked best – they generated more applications than photos
2. A broad audience combined with the right creatives allowed us to effectively find interested parents
3. Optimization for applications enabled us to obtain a large number of leads on a minimal budget

Want effective advertising for recruitment to a camp or school? Write to us – we will discuss a strategy just for you!

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