CASE: How I earned $7774 from an investment of $188 in advertising for detail

!!! All information from the screenshots is available via the link in the Notion case

About the project:
Detailing in Kazakhstan with good Instagram content, but with a poor sales offer.

Tasks set for the project:
- Create a competitive offer that will stand out among other detailing centers
- Cost per purchase – $50

Work period: 06.11.2024 – today

Case period for metrics: 31.03.2025 – 22.04.2025

! Result
Advertising budget: $188.28
Number of inquiries: 57
Cost per inquiry: $3.30
Number of sales: quote “7-8 definitely was” – client’s sales department (during the call it was clarified that there were 8 sales)
Cost per sale: $26.9 (target exceeded)
Total sales: $7,774

Strategy:
1. Develop a competitive offer that will be sellable and useful.
2. We chose a combination of 2 services for 500,000 tenge (970$ at Google exchange rate).
3. Indicated a price so that the person not only learns about the package but is already close to booking if they leave a request.
4. Used a funnel with a cold company via WhatsApp (popular in Kazakhstan).

Good offer + good service from the client = super result

## CREATIVES:
Only videos were used to detail the service and convey value to the audience.