Case: Info Business – Entrepreneur Courses
Lead Generation & Sales
Project of Kazakh billionaire Margulan Seysembayev
The project is related to training current entrepreneurs and those who are planning to start their own business
They worked through different funnels – classic webinars with an average registration cost of $1, auto-webinars, and also selling the course cold through the sales department
Advertising campaign metrics:
Total advertising budget – $31,324
Cost per result – $6.37
Link clicks – 14,092
Reach – 2,452,459
Results – 4,914
Impressions – 3,963,050
CTR – 0.4%
CPC – $2.22
The project is related to training current entrepreneurs and those who are planning to start their own business
They worked through different funnels – classic webinars with an average registration cost of $1, auto-webinars, and also selling the course cold through the sales department
Advertising campaign metrics:
Total advertising budget – $31,324
Cost per result – $6.37
Link clicks – 14,092
Reach – 2,452,459
Results – 4,914
Impressions – 3,963,050
CTR – 0.4%
CPC – $2.22