Case: managing Inst and targeting for the store "Kolchuginsky Melkhi"

We want to share the results of our collaboration with the incredibly beautiful brand with its own production "Kolchuginsky Melchior".

Working period from December 2020 to January 2021.

Only 2 months of work and incredible results, but the key to this was the relevance of the collections and the already well-known brand name.

Main goals:
attracting the target audience;
acquiring new clients from social networks;
adjusting the visuals considering rebranding.

How we worked:

1. Visual
It was necessary to preserve the brand identity, while not making the account gloomy, combining photo sessions with different styles.

2. Content
The texts are quite standard for a tableware store: recipes, care for products, and more.
Exceptions - historical content, which was part of the identity, and usually published with the brand coasters.
Posts actively redirected to the brand's website.

3. Advertising
The focus was on strengthening posts, as this format worked very well + teasers were launched in stories.

Results of advertising campaigns with a budget of 16,000 r.
reach: 125,000 users

"This case from 2020/2021, to this day, the cost of a subscriber and lead may be higher. It is also worth considering that "Kolchuginsky Melchior" is a well-known brand - its recognizability "played into our hands."

Assessment of advertising announcements - above average and average:
Subscriber growth during the work period amounted to - 1275 users
Subscriber price - 12.58 r.

Work results:
received 201 targeted inquiries regarding pricing or purchase mechanics (59 leads from Direct and 142 from comments).
Lead cost - 79.6 r.
All profile indicators improved - reach, engagement, stories views.