Olga Borkovets
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Kyiv,
Ukraine
3 months 6 days back
available for hire
age 32 years
on the service 3 years
Rating
Successful projects
Average rating
Language proficiency level
English: intermediate
Skills and abilities
Design & art
Services
Outsourcing & consulting
Translation
Portfolio
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Managing Instagram profile: Accountant, entrepreneur.
We have been cooperating since December 2019.
Before starting, the audience size was 1826 subscribers, and posts from the client or their employees were periodically published on the profile.
… The main task is to work on the personal brand, so we completely changed the management format, and the profile became a personal blog.
Services provided to the client:
• content plan development
• editing client's posts
• working on the visual style
• targeted advertising and post boosting
Targeted advertising
Advertising budgets - 10,000 rubles per month. The main goal is to increase targeted subscribers (entrepreneurs and accountants). We periodically change the advertising strategy. For example, during the launch of an accounting course, we focus on accountants, and when the client is only providing consultations, we focus on entrepreneurs.
Results of sales from some advertising campaigns:
Lead generation
Allocated budget - 5,000 rubles.
Tools: application form. Invited to a free lesson where a paid course was sold.
Result: 68 applications.
Subscriber acquisition (results of the last month's work at the time of writing the case study in June 2020)
Allocated budget - 9,000 rubles.
Tools: teasers in stories (all placements were previously tested, this one showed the best result).
Result: 681 subscribers, cost per subscriber - 12.95 rubles.
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Managing blog Inst: Doctor - cosmetologist, dermatovenereologist
Social Media Marketing (SMM)
We have been cooperating since February 13, 2017.
Services provided to the client:
• writing posts
… • working on the visual identity
• targeted advertising and boosting publications
• audience growth until December 2019
Initially, the audience in the profile was growing through manual following and special services. After a mass blocking, we recalculated the budget and set up targeted advertising. Budgets are minimal - from 5000 to 7000 rubles per month, so for this client, we have chosen advertising in stories, which gives the best result in this case, and boosting publications by no more than 1000 rubles per month.
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Managing the "Army of girls" profile
Social Media Marketing (SMM)
Services provided to the client:
• writing posts on Inst + duplication with Fb adaptation
• filling Stories
• creating sections for current stories and designing highlights
… • responding to live questions in the account, redirecting requests
• working on visual range together with the designer
• targeted advertising and strengthening of publications.
Budget for advertising is 40,000 rubles.
Subscriber growth per month, on average - 400-500 users.
Average subscriber price is 50 rubles.
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Roberto Bravo
Social Media Marketing (SMM)
Managing a community on VK and targeting for the jewelry brand Roberto Bravo
We have been working with the client since April 2022. During our cooperation, the community has grown from 300 to 1500 members (at the time of writing the case, October 2022).
… VK has become one of the main sources of traffic to the website from social networks.
As well as another platform for communication with existing clients.
Services provided to the client:
- Writing posts;
- Community group design;
- targeted advertising;
- Statistical analysis.
Challenges faced:
Despite the brand's 80-year history, its recognition in Moscow at the start of the work was quite low.
That is, our task was not only to attract an interested audience, but also to work on brand recognition and memorability.
Results in numbers:
With an average budget of up to 50,000 rubles per month, we receive:
1. Growth in community statistics due to constantly improving results in the advertising account.
2. Traffic to the website from post links. This is a "warm" audience already interested and familiar with the brand. On average, 70 clicks to the website from each advertising post.
3. The average cost of a subscriber is 150 rubles. It is worth considering that we work with a "premium" audience, as well as the weak brand recognition in Moscow.
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Kindergarten "Timoshka"
Social Media Marketing (SMM)
Collaborated with the client from November to August 2021. During this time, the representation was fully formalized, and it was also possible to successfully "rock", now the client continues to manage independently.
Services provided to the client:
- Writing posts;
… - stories management;
- Group design;
- targeted advertising;
- Statistical analysis.
Challenges faced:
- parents' refusal to publish photos of children, we practically had no "live" content;
- very narrow geo - only one district in an already small town.
1. First of all, the group was designed and filled in:
Since we practically had no photos of children, we focused on content in favor of potential clients (moms), we published:
- useful articles on parenting;
- child adaptation to kindergarten;
- materials for printing and various exercises for independent activities with children.
2. The advertising campaign focused on the weekend group:
This is a Saturday one-time activity where parents came with their children and had the opportunity to get acquainted with the kindergarten. The lead for such an activity cost us about 1000 rubles, but had a very high conversion rate to purchase a full-day tariff in the kindergarten for 20,000 rubles per month.
The cost of the lead was calculated from the available leads in the group messages. How many clients signed up directly - is unknown.
Budget for targeted advertising - 10,000 rubles per month.
Average subscriber price - from 64 UAH to 140 rubles.
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Targeted advertising: Inst. traffic. Psychologist Yuliia Deviatiaieva
Social Media Marketing (SMM)
The main task was to increase the coverage of publications and the recognition of the psychologist. As well as closing sales for offline and online trainings.
Services provided to the client:
• targeted advertising and strengthening of publications
…
Advertising budgets - from 5,000 to 10,000 rubles per month, the main goal was to increase the coverage of publications, but also there was a need for an increase in new subscribers, so depending on the client's action plan, the tools for working with the advertising campaign changed monthly.
Targeted advertising: results for the period March-April 2020
Average cost per click: 3.59 rubles
Coverage: over 71,000 users
Received 1489 clicks (profile visits).
The total increase in subscribers was - 277.
Average cost per subscriber - 19.31 rubles.
Overall work result: during the cooperation period, the profile grew by 4,000 active users. Publication coverage doubled! However, they are also unstable due to frequent changes in visual design, writing style, and periodic reductions in the advertising budget, but they are constantly being analyzed and adjusted.
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Managing a blog on Inst: Psychologist Yuliia Deviatayeva
Social Media Marketing (SMM)
We have been cooperating since September 2019.
The main task was to increase the coverage of publications and the psychologist's recognition. As well as closing sales for offline and online trainings.
… Services provided to the client:
• writing a content plan
• editing client's posts
• working on the visual style
• targeted advertising and boosting publications
Results of selling some events:
1. https://www.instagram.com/p/B6fZwVJq-RT/
Live training in the city of Nakhodka.
Budget allocated - 5,000 rubles.
Tools: publications about the training and their boosting, before the event, the target audience of the campaign was narrowed to attract subscribers to the profile, taking into account the interests of the training's target audience.
Result: over 10 participants.
2. https://www.instagram.com/p/CDyV0v3lTwI/
Sale of online training.
No advertising budget
10 people willing to attend the training within 4 hours after the publication was released. In total, over 20 people attended the training.
3. https://www.instagram.com/marafon_chudes_atmosfera/
The first free marathon aimed at selling a paid one.
Budget allocated - 1,000 rubles (On the marathon's profile).
Tools: boosting publications on the marathon's profile and launching ads in stories, as well as on the marathon's profile. In addition, we attracted participants from the psychologist's main profile.
Result: over 150 people participated in the free marathon, over 15 participants purchased the paid 2-week marathon for 2,500 rubles.
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Case: design of Inst for "DDA"
Social Media Marketing (SMM)
Today we want to share one of our favorite works - designing Inst for the therapeutic online group "Adult Children of Alcoholics".
Main tasks:
audience support
… help, mentoring.
It is about helping to find the source of the problem, searching for the inner "self", help in achieving stable psychological health.
The main goal was to create a visual image that reflects the club's ideology.
Hence the visual concept:
search engines with queries that concern the audience,
chats as a symbol of constant communication and support,
reminders as a symbol that you are not alone.
For informational and useful posts, a minimalist, unobtrusive, but clear font and thin intersecting lines were chosen. Such posts require headlines to make them easy to find, but they should not overload the visual.
According to the concept, the blog is led on behalf of two leading speakers who can illuminate the topic from both the female and male perspectives. To create the visual, we prepared a detailed brief for the photographer with references. The client approached this stage of work responsibly, the photos prepared by him well reflect the blog's message.
Congratulations! We, the digital agency LYUDI, specialize in SMM, in the "old" understanding of this profession - that is, the full cycle, from managing and moderating communities to targeted advertising.
Today we want to share one of our favorite works - designing Inst for the therapeutic online group "Adult Children of Alcoholics".
Main tasks:
audience support
help, mentoring.
It is about helping to find the source of the problem, searching for the inner "self", help in achieving stable psychological health.
The main goal was to create a visual image that reflects the club's ideology.
Hence the visual concept:
search engines with queries that concern the audience,
chats as a symbol of constant communication and support,
reminders as a symbol that you are not alone.
For informational and useful posts, a minimalist, unobtrusive, but clear font and thin intersecting lines were chosen. Such posts require headlines to make them easy to find, but they should not overload the visual.
According to the concept, the blog is led on behalf of two leading speakers who can illuminate the topic from both the female and male perspectives. To create the visual, we prepared a detailed brief for the photographer with references. The client approached this stage of work responsibly, the photos prepared by him well reflect the blog's message.
Work result
What was done as a result:
Briefing and analysis of the target audience
Selection of photographs
Creation of a visual concept for the feed based on the briefing and analysis of the target audience.
Development of a rubricator and content plan for 9 publications
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Case: managing Inst and targeting for the store "Kolchuginsky Melkhi"
Social Media Marketing (SMM)
We want to share the results of our collaboration with the incredibly beautiful brand with its own production "Kolchuginsky Melchior".
Working period from December 2020 to January 2021.
… Only 2 months of work and incredible results, but the key to this was the relevance of the collections and the already well-known brand name.
Main goals:
attracting the target audience;
acquiring new clients from social networks;
adjusting the visuals considering rebranding.
How we worked:
1. Visual
It was necessary to preserve the brand identity, while not making the account gloomy, combining photo sessions with different styles.
2. Content
The texts are quite standard for a tableware store: recipes, care for products, and more.
Exceptions - historical content, which was part of the identity, and usually published with the brand coasters.
Posts actively redirected to the brand's website.
3. Advertising
The focus was on strengthening posts, as this format worked very well + teasers were launched in stories.
Results of advertising campaigns with a budget of 16,000 r.
reach: 125,000 users
"This case from 2020/2021, to this day, the cost of a subscriber and lead may be higher. It is also worth considering that "Kolchuginsky Melchior" is a well-known brand - its recognizability "played into our hands."
Assessment of advertising announcements - above average and average:
Subscriber growth during the work period amounted to - 1275 users
Subscriber price - 12.58 r.
Work results:
received 201 targeted inquiries regarding pricing or purchase mechanics (59 leads from Direct and 142 from comments).
Lead cost - 79.6 r.
All profile indicators improved - reach, engagement, stories views.
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Massage therapist from France
Social Media Marketing (SMM)
We worked on the Facebook social network, and this is a very small but very indicative case of how SMM works in general, and why it is incorrect to calculate the price of leads by months (monthly budget - number of leads obtained per month ≠ lead cost).
Initial request.
… The client came for comprehensive SMM (management + targeting) and wanted to fully delegate this work. We explained that her involvement would be necessary in any case, as it was about working with a personal brand. Currently, the client works alone with an average check of 70 euros. There is no need to calculate for a long time and come up with complex formulas to understand that the work will not pay off. The client physically will not be able to attract a sufficient number of people willing to get a massage to make a profit.
For this reason, we recommend solo practitioners and beginners, such as brow artists, manicurists, makeup artists, and others, to handle SMM and manage their profiles independently. We are ready to advise such clients and suggest the right direction of work. Salons and medium-sized businesses, of course, are completely different cases and require a more comprehensive and professional approach.
So, let's get back to the case. Taking all this into account, we recommended taking care of the management independently (we provide a content plan and all necessary informational support), while we take care of the advertising.
Work plan:
The client independently created and designed the page.
Prepared photos and videos for filling it according to our terms of reference.
Prepared posts according to the content plan.
After that, targeted advertising was launched with a budget of 250 euros per month.
Work period from 02.03.22 (work in progress)
Results:
Spent: 229.85 euros
Received:
251 page likes (page subscriptions)
Average price per like - 0.92 euros
Received 20 leads (only targeted, adequate inquiries in comments and community messages were counted).
Cost per lead - 12.02 euros.
And now the most interesting part.
For technical reasons, as well as due to the client's busy schedule, there was a pause in the work. However, from the moment the massage ads stopped, people continued to sign up after the posts were published according to our plan.
That is, all 251 followers attracted are targeted and later "warmed up" to purchase the service through content.
This is why we love SMM and comprehensive work. We don't lose people, as in the case of traffic to a website - they come and go, we continue to "work" with people through content and "convert" them into clients even when there is no advertising.
One can conclude: do not expect SMM to pay off immediately, but with consistent management, advertising, and quality content from the client, the number of leads will increase exponentially with each month.
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Promotion of eco-products on Instagram
Social Media Marketing (SMM)
Main goals:
- attracting the target audience;
- acquiring new clients from social networks;
- increasing activity in communities and "visibility" for clients in order to receive repeat orders.
… Work period from 06.01.22 to 18.03.22
How we worked:
1. We started by organizing social networks:
changed visuals
adjusted the content plan (added entertaining posts to increase subscriber engagement).
The goal was achieved, subscribers began to engage with the content, which increased coverage in communities.
2. Targeted advertising was also launched on Instagram.
Here we focused on strengthening posts to "kill two birds with one stone" - increase the reach of publications and attract subscribers to the profile.
Results of advertising campaigns with a budget of 20,000 rubles per month:
Reach: over 60,000 users
517 subscribers obtained.
Average cost per subscriber - 38.14 rubles.
It is worth noting that an account with a similar budget was also managed before us. The indicators are compared with the results of previous specialists and independent client management.
As a result - all goals were achieved:
engagement increased,
coverage,
website traffic.
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Managing Inst and targeting for the clothing brand "ASHERI"
Social Media Marketing (SMM)
Main goals:
- attracting the target audience;
- acquiring new clients from social networks;
- increasing activity in communities and "visibility" for clients in order to receive repeat orders.
…
During the work, we had a profile filled with bots and non-target audience - a standard situation for such brands. First of all, it was necessary to correct this, bring the Instagram profile in order and increase the reach of posts.
Work period from December 2020 to September 2021.
How we worked:
1. Visual
The main difficulty was that two people were giving tasks in the project. The brand owner, for whom the visual of the profile was important; and the brand marketer, who focused on sales and regularly asked to add photos of old collections on sale. But the problem was that the photo sessions of all collections differed significantly in style from each other. We tried to hide old photos that did not fit the visual under pictures (the brand owner also wanted to see them in the profile), but overall the visual was inconsistent until we did photo sessions according to our task.
2. Content
During the work, many themes were tested to increase organic reach (reminder: the profile was filled with bots). The best performing content included polls, tips on "how to wear" and selling descriptions.
3. Advertising
Here we focused on strengthening posts to "kill two birds with one stone" - increase the reach of publications and attract subscribers to the profile.
*Client's account in Russian rubles
Results of advertising campaigns with a budget of 30,000 rubles per month:
Reach: over 300,000 users
Average cost per subscriber - 30 rubles
The emphasis was on promo posts (strengthening publications).
When launching teasers in stories, we received subscribers 20% cheaper, but with less reach and fewer leads, because new subscribers through bots hardly saw posts in their feed.
Work results:
Every month we received from 50 to 90 leads.
The cost of leads ranged from 250 to 600 rubles depending on the season, current offers (discounts), and collection launches.
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Managing Inst and targeting for pediatric dentistry "Forest Clinic"
Social Media Marketing (SMM)
Period of work from September 2021 to March 2022.
Main goals set by the client:
adjusting the visuals considering rebranding;
introducing the audience to new doctors.
…
The clinic is located in a small town, the chief doctor and owner of the clinic, Yulia Oleksandrivna Churakova, bought it and completely changed it shortly before starting cooperation with us. But the old reputation and sad recognizability of the location hindered the work.
It was necessary to convey that "Fox Clinic" is a new dentistry, with modern equipment and a new team of professional doctors.
How we worked:
1. Visual
We had one photo session of doctors, several photos of equipment, and content in "before/after" format at our disposal.
Everything was designed according to the clinic's brand book. The emphasis was on the specialists to convey to the audience that the team at the clinic is new.
2. Content.
Since the topic is quite complex and it was important to show expertise, doctors from the clinic helped us with the content. We coordinated the content plan with the chief doctor, then sent questions and received answers in the form of voice messages.
We also provided ideas for Reels, which were implemented by the clinic's doctors.
3. Advertising.
This is the point where the result was exceeded. A minimal budget was allocated for advertising, as attracting new patients was not the main task at this stage. Scaling the budget was planned after expanding the clinic and opening offices with new specialists.
To restore coverage after mass unfollowing (not done by us), a budget of up to 10,000 rubles per month was allocated to the advertising account.
Results of advertising campaigns:
coverage of over 15,000 users per month (reminder: we worked with an audience from a small town)
subscriber cost from 35 to 72 rubles
number of leads from 10 (first month of work) to 40!
average lead cost - 400 rubles.
The focus in advertising was on strengthening publications, as our main interest was coverage. However, quality content, actively assisted in creating by the client, also brought in targeted leads.
Conclusion: coverage of the target audience + quality content = inevitable clients for the clinic, even when they are not the target.
Activity
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