Case 8: Mumble By Design (E-commerce)

About the project: Sales of designer pinboards by the brand Mumble By Design. The products combine aesthetics, functionality, and sustainability, and are suitable for both office and home use.

Market: Australia.

Collaboration period: Since September 13, 2024.

Main objective: Increase sales through the website (Shopify) and achieve a stable ROAS through regular creative updates and audience optimization.

Tools used: Facebook Ads Manager, Google Analytics.

Campaign objectives: "Purchases (Conversions)".

Audiences: Interest-based, broad, Lookalike, website visitor retargeting, dynamic retargeting (catalog), as well as audiences built from interactions with the brand’s Instagram page and video views from ad campaigns.