Case 7: Azebabydream (E-commerce)

About the project: Sales of accessories for high chairs, children's products, and magnetic boards for kids.

Market: United Kingdom.

Collaboration period: Since August 13, 2024.

Main objective: Increase the number of purchases through the website (Shopify) and improve the performance of ad campaigns with a focus on maintaining a stable ROAS.

Tools used: Facebook Ads Manager, Google Analytics.

Campaign objectives: "Purchases (Conversions)".

Audiences: Interest-based, broad audiences, Lookalike, website visitor retargeting, dynamic retargeting (catalog), as well as audiences based on interactions with the Instagram account and video views from ad creatives.