Case 5: Saddleman (E-commerce)

Saddleman

About the project: Online store for car seat covers and automotive accessories.

Market: USA.

Start of collaboration: June 24, 2024.

Main objective: Increase online sales from the client's website and scale successful ad campaigns while maintaining the target ROAS.

Tools used: Facebook Ads Manager, Shopify, Clarity, Google Analytics.

Campaign objectives: "Purchases (Conversions)".

Audiences: Interest-based, broad audiences, Look-a-Like, as well as retargeting of users who visited the website, added products to the cart, or started the checkout process.