Case 4: Practima (Educational Courses)

Information-Based Business

About the project: An educational platform offering online courses.

Market: Poland.

Start of collaboration: October 15, 2023.

Main objective: Increase the number of leads through the website.

Tools used: Facebook Ads Manager, Clarity.

Campaign objectives: "Lead Generation (Website)".

Audiences: Interest-based, broad audiences, website visitors, Look-a-Like audiences, as well as custom audiences built based on video view percentages from ad campaigns or specific landing pages on the website.