Case “NAPL” (sales of hydrogel film)

Social Media Advertising 100 USD
Job 4 of 4
Project Name: “NAPL”

Task: Reduce the price per leader, increase the number of orders through targeted advertising on social networks Facebook and Instagram.Promotion of geolocation campaigns:
The whole of Ukraine
The corner corner

The Decision:
Initially, we develop audiences on interests and demographic behavior, showing different creatives and offers.The main objective is to increase orders and test new audiences.The second stage is the scalability of advertising campaigns by collecting a high-quality Look-a-Like audience.For the account of the similar audience, it can cover new segments of users without imposing on current campaigns.


The Results:

The average check - 200g

681 requests

Number of sales: 431
Sales amount: 126,958 grn

The price of the leads on the Crime Corner dropped from $4 to $1.3, while the volume of receiving applications increased twice.The price throughout Ukraine dropped from $1.35 to $0.8, while the volume of received applications increased by 2.5-3 times.A good boost was the segmentation of the audience by users of different operating systems.The ROMI = 618%