Case “Ya Zapal” (free clothes)
Task: Structuring advertising campaigns, working the target audience, increasing the number of orders through targeted advertising on social networks Facebook and Instagram.The Solutions:
They conducted an Instagram profile analysis, resulting in which they packed a solution on content, profile hat and text filling.A new structure of advertising campaign has been created.Divide the CA into 3 segments:
Initially, we process audiences on interests and demographic behavior, by geography used cities with a population of 100 thousand.They showed a ring gallery with banners and texts relevant to each segment.The second step is to scale quality cold audiences, add current audiences to new interests to expand the sampling and lower/optimize the price for mailing.The third phase is the collection of similar (Look-a-Like) audiences on the basis of Direct writers and the launch of campaigns with extensive off-off (on one segment)
The Results:
The average check on goods is 750 UAH
In the month, they received 467 applications for $0.97
The number of direct applications with targeted advertising increased by 6 times, the conversion to sales increased by 3 times.The amount of sales per month was 120.510 UAH
A good boost was the segmentation of the audience into narrow segments.The ROMI ratio is +879.7%
They conducted an Instagram profile analysis, resulting in which they packed a solution on content, profile hat and text filling.A new structure of advertising campaign has been created.Divide the CA into 3 segments:
Initially, we process audiences on interests and demographic behavior, by geography used cities with a population of 100 thousand.They showed a ring gallery with banners and texts relevant to each segment.The second step is to scale quality cold audiences, add current audiences to new interests to expand the sampling and lower/optimize the price for mailing.The third phase is the collection of similar (Look-a-Like) audiences on the basis of Direct writers and the launch of campaigns with extensive off-off (on one segment)
The Results:
The average check on goods is 750 UAH
In the month, they received 467 applications for $0.97
The number of direct applications with targeted advertising increased by 6 times, the conversion to sales increased by 3 times.The amount of sales per month was 120.510 UAH
A good boost was the segmentation of the audience into narrow segments.The ROMI ratio is +879.7%
Kharkiv 
Available for hire