Case Online School, SMM and Target Courses
About the project
In December 2021, the school in Uzbekistan came to me, which sells online courses on SMM through the autovebinary gate, the task of the target - to bring registration on the free autovebinary de відбувається sale of full course.I took the project from scratch, earlier the school already sold the target course but the SMM course was a new product and advertising on it was assigned to me.The main objectives:
Obtaining stable 1000 orders per month through targeted advertising
20,000 registrations per month at a price of no more than 20 cents
ROMI is not less than 400%
What they did at the preparation stage
After a detailed study of the preceding results of the Nishia, the results of the preceding course, the study of the target audience and the characteristics of the mentality of the country was carried out, I conducted the segmentation of the audience, which can be interested in the courses of the Nishia.Strategy
The first stage I decided to launch advertising on the cold audience, зібрати enough base and on it to launch a retarget, excluding the quiet who already registered on the webinar, so the same зібрати the available bases from those who bought the course on the target, as well as all who interacted with advertising at different stages of the window and work with similar audiences.Such an extensive strategy became possible at the expense of large monthly budgets, we turned off for a month from $3,000 to $5,000 and they needed to be efficient.I have developed a single strategy for testing and scaling advertising campaigns.Thus I began to see the most robots of creatives, and their formats, with a robot with a cold audience, tested both static creatives and video-creatives in the format "head what to say", i.e.Speaker in Uzbekistan insights, I used to advertise his photos and videos.Some static creatives I download here, but the video here cannot be put in, so go straight, when discussing cooperation I will give everything.
Under the link you can see the data from the news and the advertising office.
In December 2021, the school in Uzbekistan came to me, which sells online courses on SMM through the autovebinary gate, the task of the target - to bring registration on the free autovebinary de відбувається sale of full course.I took the project from scratch, earlier the school already sold the target course but the SMM course was a new product and advertising on it was assigned to me.The main objectives:
Obtaining stable 1000 orders per month through targeted advertising
20,000 registrations per month at a price of no more than 20 cents
ROMI is not less than 400%
What they did at the preparation stage
After a detailed study of the preceding results of the Nishia, the results of the preceding course, the study of the target audience and the characteristics of the mentality of the country was carried out, I conducted the segmentation of the audience, which can be interested in the courses of the Nishia.Strategy
The first stage I decided to launch advertising on the cold audience, зібрати enough base and on it to launch a retarget, excluding the quiet who already registered on the webinar, so the same зібрати the available bases from those who bought the course on the target, as well as all who interacted with advertising at different stages of the window and work with similar audiences.Such an extensive strategy became possible at the expense of large monthly budgets, we turned off for a month from $3,000 to $5,000 and they needed to be efficient.I have developed a single strategy for testing and scaling advertising campaigns.Thus I began to see the most robots of creatives, and their formats, with a robot with a cold audience, tested both static creatives and video-creatives in the format "head what to say", i.e.Speaker in Uzbekistan insights, I used to advertise his photos and videos.Some static creatives I download here, but the video here cannot be put in, so go straight, when discussing cooperation I will give everything.
Under the link you can see the data from the news and the advertising office.
Kharkiv 
Available for hire