Customer: The online store with a high ROAS, but low number of purchases in Pmax Google Ads.
Challenge: Increase purchases by keeping a high ROAS.
The Strategy:
The Pmax analysis found the most effective groups and audiences. Optimized content: new creative concepts, analysis and improvement of headlines and media content. Dynamic ads are used for personalization. With positive changes, the budget has been expanded. Monitoring and analysis.
The Results:
Increase in purchases by X% per Y months, high ROAS, positive feedback of the audience.
The conclusions:
Ads Up optimized Google Ads’ Pmax, providing increased purchases and high ROAS. Monitoring guarantees the stability of the advertising campaign.
Challenge: Increase purchases by keeping a high ROAS.
The Strategy:
The Pmax analysis found the most effective groups and audiences. Optimized content: new creative concepts, analysis and improvement of headlines and media content. Dynamic ads are used for personalization. With positive changes, the budget has been expanded. Monitoring and analysis.
The Results:
Increase in purchases by X% per Y months, high ROAS, positive feedback of the audience.
The conclusions:
Ads Up optimized Google Ads’ Pmax, providing increased purchases and high ROAS. Monitoring guarantees the stability of the advertising campaign.