Anatolii Yehorov
Private message 
Kyiv,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: intermediate
Skills and abilities
Design & art
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Banners
from 7 USD for unit
Services
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Customer Support
from 135 USD for project
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Data Processing
from 135 USD for project
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Information Gathering
from 113 USD for project
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Online Stores & E-commerce
from 113 USD for project
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Website Maintenance
from 180 USD for project
Photo, Audio & Video
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Video Advertising
from 113 USD for project
Promotion
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Contextual Advertising
from 101 USD for project
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Lead Generation & Sales
from 101 USD for project
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Marketing Research
from 23 USD for hour
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Public Relations (PR)
from 158 USD for project
Outsourcing & consulting
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Consulting
from 113 USD for project
Portfolio
- All works 34
- Online Stores & E-commerce 1
- Marketing Research 1
- Contextual Advertising 30
- Lead Generation & Sales 1
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147 USD Improvement of indicators through website enhancement
Contextual Advertising
A business owner selling wallpaper approached me. The main issue was dissatisfaction with the previous contractor's work and low performance in the advertising account. I conducted a thorough audit of all advertising tools, also analyzed the website, and provided recommendations. We implemented the following:
1. Final adjustments to the Merchant Center account, fixing issues with rejected products, adding a data feed with an additional localization language.
2. Checking the tracking of key e-commerce events and fixing identified issues (incorrect tracking of the value attribute and the items data array).
… 3. Analyzing the website and providing recommendations to improve its conversion rate, adjusting information in some sections according to Google Shopping requirements, and adding an additional localization language to the website.
4. Optimizing advertising campaigns:
- setting an optimal budget;
- adding a list of negative keywords;
- adding more profitable product categories for the client to the ads;
and so on.
Thanks to the above-mentioned set of works, we achieved the following:
- an increase in ROAS (return on ad spend) by 1,869%;
- a decrease in conversion cost by 14.72%;
- a decrease in interaction cost by 42%.
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169 USD Increase in ROAS and CR indicators
Contextual Advertising
Thanks to timely segmentation of products and budget redistribution across product categories with seasonal priorities, the following indicators were achieved:
1. Increase in ROAS (return on ad spend) by 185%
2. Decrease in advertising costs by 18%
… 3. Growth in CR (conversion rate) by 25%
4. Decrease in cost per conversion by 18.9%
To achieve the stated results, the following was implemented:
- Timely creation of an additional campaign (segmentation of product categories into a separate campaign) during the period of increased demand for the category, setting an optimal budget, with subsequent, gradual increases
- Budget redistribution between campaigns, where categories were added, based on the principle of seasonal priority. In the framework of tracking seasonality by categories, the budget was gradually redistributed from categories where seasonality was ending to categories where it was beginning
- Correction of issues in Merchant Center related to product disapprovals. In the course of this work, automatic rules for transforming feed attributes were applied
- Optimization work within advertising campaigns (working on negative keywords, setting up additional conversions, increasing the quality of object groups, etc.)
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226 USD Increase in advertising effectiveness for hptt.ua
Contextual Advertising
In one week, we managed to achieve significant growth in the metrics for campaigns for hptt.ua
+294% conversions;
Decrease in cost per conversion by 73.6% (to 64 ₴);
… Increase in ROAS to 583%;
What was done for this:
• Optimized account structure
• Removed unnecessary conversion goals
• Set up feed with product ID substitution
• Fixed over 300 rejected items in Merchant Center
• Updated delivery and local data for campaigns
• Launched optimization of PMax + Merchant campaigns
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226 USD Doubling conversions and value in a month
Contextual Advertising
The client reached out with a problem, specifically he was not satisfied with the results of the current contractor's work. From my side, an analysis was conducted, during which I discovered critical errors.
The main ones are incorrectly calculated profitability, incorrect segmentation, errors in tracking statistics, as well as improper training of advertising campaigns.
… After that, I carried out comprehensive optimization and refinement, thanks to which, literally within a month, the account showed nearly double growth — with the same budget. The client was very satisfied with the result, and we continued our collaboration. By the way, there is a positive review in the profile.
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113 USD Setting up contextual advertising and resolving indexing issues
Contextual Advertising
The client is the Zippy.com.ua project, an open-source program for inventory management aimed at small businesses in Ukraine. The main task was to set up search advertising in Google Ads, avoiding mentions of the product's free nature, which previously caused the ads to fail moderation. It was also necessary to organize the site's indexing and optimize analytics for accurate tracking of results.
The work began with an audit of the keywords provided by the client. They were grouped and used to create two search campaigns: a narrow-focused one based on the client's keywords and a broad one for testing new queries. The ads emphasized the product's advantages, such as "alternative to 1C" and "online inventory management." The CTR of the first campaign reached 5.4%.
… A check of Google Analytics was conducted, revealing duplicate accounts that could distort the data. Analytics was optimized, and UTM tags were set up to track traffic sources. To address indexing issues, a re-launch was initiated, and recommendations were prepared for programmers to remove mentions of "free" in the titles and descriptions of the pages.
As a result, the advertising began to yield initial results, some ads were restored after appeals, and the site's indexing is gradually being adjusted. The client was satisfied with the collaboration, noting the professionalism of the work performed and effective communication.
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226 USD Optimization of Meta advertising for the online store
Contextual Advertising
The client approached me with the task of improving the performance of his advertising campaigns on Meta for an online gift shop. The main goal was to reduce advertising costs and increase overall revenue through the optimization of existing tools and fixing errors in the settings.
Main issues:
… 1) Mismatch in tracking settings: incorrectly configured events (for example, Add to Cart and Purchase) were duplicated, leading to inaccurate statistics.
2) Incorrect data exchange: product IDs in the catalog and in the pixel did not match, negatively affecting targeting and result analysis.
Our solutions:
1) Ensured accurate and stable data exchange between the website and Meta.
2) Avoided duplication and distortion of events, improving the quality of analytics.
3) Developed new video formats considering the audience and trends.
4) Conducted testing of several options to determine the most effective solutions.
5) Fixed technical errors in the feed and ensured correct parameter transmission.
6) Set up automatic catalog updates for greater accuracy.
7) Connected Instagram and Facebook Shopping, which allowed attracting a new audience.
8) Set up advertising campaigns focused on product interaction.
Results of the work:
1) The quality of the catalog increased from 40% to 98%.
2) Targeting parameters became more accurate, which improved campaign effectiveness.
3) Overall ROAS increased by +87%.
4) CTR of catalog campaigns increased by +190% (from 0.66% to 1.92%).
5) Sales volumes through Meta advertising channels increased.
6) Campaigns began to better reach and engage with the target audience.
Future plans:
Work is ongoing. We plan to launch new advertising formats, improve audience segmentation, and integrate additional analytical tools to enhance effectiveness.
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226 USD Increase turnover to 6.6 million UAH in 4 months
Contextual Advertising
Our goal was to increase sales and profitability. In 4 months, turnover grew to 6.6 million UAH, and ROAS increased by 46%.
We conducted audience segmentation by age, interests, behavior, and geography. We focused on flagship products with high margins and implemented cross-selling. Through careful analysis of effectiveness, we redistributed the budget to campaigns with maximum ROI, tested ad formats, and set up dynamic advertising.
… Particular attention was paid to creatives: emphasis on USP (free shipping, guarantee), bright visuals, videos, and reviews. We set up retargeting for abandoned carts and repeat purchases. We used automation (GTM, Google Ads), optimizing bids and budgets in real-time.
Thanks to this approach, we were able to increase sales, profitability, and customer loyalty.
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180 USD Management of large-scale budgets and experience working with projects.
Contextual Advertising
I have experience managing budgets of 22 million hryvnias per month, which demonstrates my ability to effectively manage both large and small advertising campaigns. Regardless of the budget size, I always find an individual approach that allows achieving maximum results for each client.
My work with various budgets — from small to multi-million — ensures that I can adapt the strategy and scale projects according to the business needs. This experience and expertise help clients feel confident in their investments and be at ease knowing that they have entrusted their project to a major player capable of successfully executing any tasks.
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90 USD Successful launch of PMax advertising campaign using objects
Contextual Advertising
This case is quite an interesting example, as the client categorically refused to make any changes to the website, which usually complicates the successful execution of a campaign in Merchant Center. We proposed a creative approach – to set up a PMax campaign without products, but using objects, which allowed us to bypass the client's restrictions.
Immediately after the campaign started, despite the fact that training usually takes weeks, the advertising campaign began to show excellent results literally the next day. We set it up specifically for purchases, which helped achieve the first conversions in the shortest time.
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226 USD Case: Launch of an advertising campaign for Pinup-land.com
Contextual Advertising
Task: Increase sales of pin-up style cases and attract new customers.
The first thing we started with was analyzing the target audience – men and women aged 18-35 who are interested in retro style. Main markets – USA, UK, Europe.
… Strategy:
1. Google Ads - Search campaigns, GDN, and PMax to cover all channels.
2. Meta Ads - Targeting by interests and remarketing using videos and carousels.
3. Influencer Marketing - Micro-influencers on Instagram and TikTok to build trust and engagement.
Next, implementation involved A/B testing of creatives, optimization of targeting and budget. Creatives and calls to action were adjusted based on metrics.
+50% sales in 4 weeks, CPA reduced by 35%, traffic increased by 60%.
#AdvertisingCampaign #PinupLand #GoogleAds #MetaAds #PMax #InfluencerMarketing #RetroStyle #SalesIncrease
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293 USD Promotion of cryochamber advertising in international markets
Contextual Advertising
A client approached me with the task of launching advertising for cryo chambers in the markets of Europe, America, and South Asia. I conducted a deep analysis of competitors, rebuilt semantic cores, optimized conversions, and provided recommendations for website improvement, specifically fixing issues with the feedback form.
I also set up Google Analytics, Google Merchant Center, and GTM accounts, which allowed us to work with relevant conversions. As a result, the quantity and quality of conversions significantly increased, and the client was satisfied.
… We continue to collaborate, expanding advertising campaigns into new markets.
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192 USD Taxi advertising in Odesa and Chornomorsk
Contextual Advertising
A client approached us who worked in the complex and competitive niche of taxi rental in Odesa and Chornomorsk. His budget was limited, and in addition, it was necessary to promote the client application. We conducted a market analysis and decided to use unconventional strategies aimed at maximizing the effectiveness of every hryvnia spent. The main focus became advertising in the contextual media network (CMN). We created creative visual solutions that stood out against the background of traditional taxi advertising. Special attention was paid to personalizing messages for different audience segments: tourists, business people, and local residents. In addition, we carried out a complete technical reconfiguration of the advertising accounts, which significantly improved performance metrics. Already after a short time, the number of business-class taxi orders increased. Despite the limited budget, we achieved significant results. However, further scaling is currently impossible due to the client's financial constraints. We are currently continuing to optimize existing campaigns, maintaining the achieved results. This case shows that even with limited resources, success can be achieved by using creative approaches and technical excellence.
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271 USD Launching an MVP test for a heavy equipment rental business
Contextual Advertising
A client approached me with the goal of conducting an MVP test for launching a landing page for a business that rents out special equipment. As part of this project, I completed the following tasks:
1. Niche and competitor analysis: Conducted a detailed market analysis to understand the competitive environment and highlight key points for successful promotion.
… 2. Creation of a technical specification (TS): Developed a TS for the designer, detailing the structure of the site, including key conversion points and elements that contribute to sales.
3. Moderation of site content: Analyzed and monitored the site's content to ensure the correct placement of information and the creation of an effective sales funnel.
4. Site setup: After the site development was completed, I carried out its setup, including the installation of Google Tag Manager (GTM), configuration of conversions, and other technical aspects.
5. Launch of advertising campaigns: Considering the specifics of B2B and services, search advertising campaigns were launched. Thanks to quality preparation, leads began to arrive in a short time, and managers quickly converted them into clients.
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135 USD Optimization of advertising campaign + successful moderation of merchant duplicate
Online Stores & E-commerce
We have started cooperation on setting up accounts and optimizing advertising campaigns. We conducted segmentation based on our comments and client's wishes, dividing certain groups of goods and configuring them for different target audiences, which yielded significant results.
After successfully optimizing advertising campaigns, we began working on the client's new website. Despite it being a duplicate of an existing site, we successfully passed moderation in the merchant.
… Currently, we continue to work on the client's first website, with which we started cooperation, and are launching the second website, ensuring its successful operation and development.
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135 USD Case testing MVP for frozen products
Marketing Research
At the client's request, we conducted testing of the MVP advertising for the B2B direction, focusing on frozen products (dumplings, varenyky, pancakes, etc.). We conducted a detailed market analysis and understood that it is impossible to achieve desired results within the framework of contextual advertising.
Based on the data obtained, we provided the client with recommendations for proper scaling. Currently, we continue to implement the new strategy together with the client, focusing on more effective advertising channels and optimizing advertising campaigns to achieve better results.
Reviews and compliments on completed projects 16 2
2 August 2025
158 USD
Set up merchant
Everything is great! Everyone is very satisfied! A high-level specialist! High performance, we will contact again and recommend to friends.
3 June 2025
271 USD
Setting up and managing a Google AdWords campaign
Everything is fine, the performer did an excellent job and set up the campaign
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17 March 2025
158 USD
Audit of the advertising cabinet
An expert we can recommend to everyone! Very professional approach to the task. Excellent feedback and a high-quality, clear report on the completed work. Thank you for the audit performed! We continue to collaborate on a permanent basis.
23 February 2025
113 USD
Unlocking the merchant center and analyzing campaigns
The performer did not cope with the task.
10 February 2025
113 USD
Optimization/setup of the advertising campaign in Google Ads.
I want to express my gratitude to Vladimir and Anatoly for the work done. From the very first moment of communication, it was clear that they are professionals. They explained everything in detail and clarified all the nuances we were unaware of. Thanks to their competent approach to the task, we received results from the very first days, which made us very happy. I can confidently recommend them for collaboration if you want to achieve results and receive quality support!!!! And I also want to note that the feedback is 24/7. This is very important!
3 February 2025
271 USD
Advertising for tum-tum
Unfortunately, the moderation was not passed.
21 January 2025
226 USD
Advertising for https://mps.com.ua/
Good professionals, communicative, listen to all questions and provide answers.
19 January 2025
113 USD
Set up an advertising campaign in Google
The work was done excellently with expertise. There were no problems with understanding the task and communication. I am glad to cooperate.
29 November 2024
291 USD
Setting up and managing a Google Ads campaign for Geometryy.store
I want to express my immense gratitude to Anatoly and Vladimir for their professional setup of Google Ads for Geometryy Store. Their high level of professionalism is impressive: they were constantly in touch, explained every nuance, and shared valuable recommendations. The guys not only did an excellent job but also helped me better understand the promotion strategy. Special thanks for their patience and attention to detail! I recommend them to anyone looking for reliable specialists in contextual advertising.
5 November 2024
90 USD
Set up Google Ads
Quickly set everything up, the ad started working. Thank you, I recommend.
30 September 2024
180 USD
PPC specialist for setting up contextual advertising in Google Search
The work was done at a high level. The team was always in touch, which allowed for prompt resolution of any issues. The ad setup went quickly, and at each stage there was an opportunity to make adjustments that were immediately taken into account. The collaboration was easy and pleasant.
29 August 2024
135 USD
Setting up contextual advertising in Google Ads for an online store...
We started collaborating, collaborated, and finished...
2 July 2024
158 USD
Optimize advertising campaigns in Google Ads
Very professional approach, with the corresponding implementation of the desired result, responsibly, clearly executed tasks. I definitely recommend using the services, and I will advise colleagues and acquaintances more than once!
1 July 2024
135 USD
Setting up GA advertising account and creating ads in it
The project is done wonderfully, thank you!
13 May 2024
90 USD
Audit of the website, Google Shopping, company setup and optimization
We connected, quickly determined the development strategy and settings, priorities. Quickly set up the companies and ensured support. Available all the time. Answered all questions quickly and in detail.
Satisfied with the cooperation. I recommend.
I will contact you again.
Thank you, good luck in your work.
12 April 2024
101 USD
Consulting and ordering in Google ADS
Great job, helps, suggests, and even insists. Professional approach to work, explains everything very clearly and understandably, what is what. Let's continue working.
18 February 2024
68 USD
The Google Shopping
Working with this freelancer on Google Ads settings has been very helpful for me. He not only set quality advertising campaigns, but also conducted audits of all accounts and gave valuable recommendations that allowed us to improve efficiency. The attention to the details and the openness in communication have made our cooperation not only effective, but also pleasant. I strongly recommend this specialist.
15 January 2024
61 USD
Create and set up advertising companies in Google
Anatoly is very careful and active, always in contact, detailed analysis and quality implementation of the project. We continue cooperation.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Setting up Google Shopping and Merchant Center for an online store on Khoroshop
158 USD
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Setting up Google Ads advertising for an online store on Goodshop
169 USD
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Google Ads
180 USD
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Setting up Google Ads advertising
113 USD
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Collection of analytics in Locker Studio
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Consultation and training on GTM + GA4 (conversions)
66 USD
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Set up the account and advertising in Google Ads
158 USD
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Launch of Google Ads
180 USD
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Google Ads Consultation
56 USD
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Create an advertising campaign in Google Ads
180 USD
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