Task: Increase sales of pin-up style cases and attract new customers.
The first thing we started with was analyzing the target audience – men and women aged 18-35 who are interested in retro style. Main markets – USA, UK, Europe.
Strategy:
1. Google Ads - Search campaigns, GDN, and PMax to cover all channels.
2. Meta Ads - Targeting by interests and remarketing using videos and carousels.
3. Influencer Marketing - Micro-influencers on Instagram and TikTok to build trust and engagement.
Next, implementation involved A/B testing of creatives, optimization of targeting and budget. Creatives and calls to action were adjusted based on metrics.
+50% sales in 4 weeks, CPA reduced by 35%, traffic increased by 60%.
#AdvertisingCampaign #PinupLand #GoogleAds #MetaAds #PMax #InfluencerMarketing #RetroStyle #SalesIncrease
The first thing we started with was analyzing the target audience – men and women aged 18-35 who are interested in retro style. Main markets – USA, UK, Europe.
Strategy:
1. Google Ads - Search campaigns, GDN, and PMax to cover all channels.
2. Meta Ads - Targeting by interests and remarketing using videos and carousels.
3. Influencer Marketing - Micro-influencers on Instagram and TikTok to build trust and engagement.
Next, implementation involved A/B testing of creatives, optimization of targeting and budget. Creatives and calls to action were adjusted based on metrics.
+50% sales in 4 weeks, CPA reduced by 35%, traffic increased by 60%.
#AdvertisingCampaign #PinupLand #GoogleAds #MetaAds #PMax #InfluencerMarketing #RetroStyle #SalesIncrease