Successful launch of PMax advertising campaign using objects

This case is quite an interesting example, as the client categorically refused to make any changes to the website, which usually complicates the successful execution of a campaign in Merchant Center. We proposed a creative approach – to set up a PMax campaign without products, but using objects, which allowed us to bypass the client's restrictions.

Immediately after the campaign started, despite the fact that training usually takes weeks, the advertising campaign began to show excellent results literally the next day. We set it up specifically for purchases, which helped achieve the first conversions in the shortest time.