Increase in advertising effectiveness for hptt.ua

In one week, we managed to achieve significant growth in the metrics for campaigns for hptt.ua

+294% conversions;
Decrease in cost per conversion by 73.6% (to 64 ₴);
Increase in ROAS to 583%;

What was done for this:

• Optimized account structure
• Removed unnecessary conversion goals
• Set up feed with product ID substitution
• Fixed over 300 rejected items in Merchant Center
• Updated delivery and local data for campaigns
• Launched optimization of PMax + Merchant campaigns