Set the right segmentation

The problem:
The main problem was the continuous segmentation of goods in different campaigns without a specific plan or priorities.The goods were constantly moving from one company to another, even without taking into account the seasonality or popularity.The absence of the structure led to the loss of efficiency and uncertainty in planning of advertising events.Solving the problem:
To solve this problem, a strategy was developed based on various factors, such as seasons, trends and conversion indicators.Instead of the hard movement of goods in different companies, they decided to build a system where goods are placed in separate companies taking into account certain factors.The result:
The result of the implementation of the new strategy was the efficient distribution of goods in separate companies according to the season, popularity and other important criteria.After the campaigns were carefully selected, they were allowed to work by collecting data.Based on the resulting indicators, the priority and most conversion goods were selected, the less efficient ones were removed, and the seasonal companies were given the opportunity to work according to the market needs.Overall, this approach allowed the company to create a more structured and effective advertising strategy, as well as to improve the conversion and efficiency of the campaigns.