Case testing MVP for frozen products

At the client's request, we conducted testing of the MVP advertising for the B2B direction, focusing on frozen products (dumplings, varenyky, pancakes, etc.). We conducted a detailed market analysis and understood that it is impossible to achieve desired results within the framework of contextual advertising.

Based on the data obtained, we provided the client with recommendations for proper scaling. Currently, we continue to implement the new strategy together with the client, focusing on more effective advertising channels and optimizing advertising campaigns to achieve better results.