Increasing sales through optimization of Pmax and search campaigns

Problem: The client faced low efficiency of online advertising and analytics, which was reducing their sales.

Solution: A deep audit of Google tools was conducted, including Google Analytics, Merchant Center, Search Console, and Google Ads. Special attention was focused on optimizing Performance Max (Pmax) and search campaigns to increase targeting accuracy and investment profitability.

Implementation: Changes were made to the settings and strategies of Google Ads, improving the relevance of advertising and more efficient use of the advertising budget. This increased visibility and attracted new customers.

Results: A significant increase in the number of orders and new customers within two weeks of implementing the changes. Reduction in the number of phone calls due to better website informativeness and increased conversion.