Improvement of campaigns after audit
The problem:
Wrong GA4 settings, incomplete account combination and incorrect data importation for efficient conversion work.
How they decided:
We worked carefully on the settings, linked the GA4 and advertising account, set up the correct data importation for the correct work of conversions. We have combined different campaigns into one, given the opportunity to study and gradually conducting segmentation.
The result:
Currently our campaigns are actively growing, there are no plants, conversions are faithfully registered. We notice the growth of income by 100,64%, conversions increased by 133,3% . The conversion value is expected to decline by 9.25%, but this is just the beginning, and we continue to work on the CPO reduction to further improve the results.
Wrong GA4 settings, incomplete account combination and incorrect data importation for efficient conversion work.
How they decided:
We worked carefully on the settings, linked the GA4 and advertising account, set up the correct data importation for the correct work of conversions. We have combined different campaigns into one, given the opportunity to study and gradually conducting segmentation.
The result:
Currently our campaigns are actively growing, there are no plants, conversions are faithfully registered. We notice the growth of income by 100,64%, conversions increased by 133,3% . The conversion value is expected to decline by 9.25%, but this is just the beginning, and we continue to work on the CPO reduction to further improve the results.