Deep PPC analysis: how to increase effectiveness

Let’s quickly look at the case where bets optimization and GA4 settings have led to impressive results.

The problem:

The incorrect configuration of GA4 based on UA led to excessive and ineffective conversions, violating analytics.

The Decision:

They eliminated excess conversions and added current settings for accurate analysis in the GA.

The result:

Transfer conversions to Google Ads.

After the settings were corrected, more accurate data began to be transmitted to Google Ads, which led to better system learning.

1 . Increase in conversions and decrease in costs:
They increased the number of conversions, decreased their cost and marked a decrease in the value of the click.

The 2nd Improving the metric:
A CTR and conversion rate increase has been recorded, which indicates the overall improved efficiency of advertising campaigns.

This case shows how correct optimization not only affects the accuracy of the analytics, but also significantly improves the indicators of advertising efforts.