Case “Products from Wood”

completed by:
1) The
A thorough CA analysis was carried out, a portrait of the buyer, his pain,
The problems.Description of the target audience:
Women aged 22 to 40 living in Moscow and the region.Parents of children from 0 to 8 years, pregnant, lovers of style and
Exclusive decoration, quality, natural materials are valued.The main
Pain: uniform design of decoration for the home, poor materials,
discomfort of use (the presence of wire at the nightroom, which damages the external
the type).2) The
The sales leaders who have decided to increase
of purchasing.The strategies:
• Creating advertising campaigns for traffic purposes
• Creating an individualized audience based on active
Visitors to the Instagram business profile, creating similar to it
5 The creation of audiences for the interests of children/products
Children and involved buyers
Advertising creatives with a focus on CA pain, several creatives with
The direct proposal
Plays of Story and Instagram

According to the results of the test campaign, the most
Publicity-auditory work connections, scale them.• Collect an individualized audience from the clickers
Advertisements based on them
I look like the audience and show them work creativity.• Create new advertising for the old work audience
Campaign with new products.Advertising to those who like and comment.
Competitors