Case of promoting granola on Instagram

Task:

Consistently acquire new clients

Input data:

0 sales/month from targeting
Well-designed profile
What has been done:

Competitor profile audit
Client profile audit
Presentation with competitor audit + profile improvement recommendations
Competitor advertising analysis
Target audience analysis
Outlined advertising launch strategy
Initial results and their monitoring
Scaling
Creatives:

Advertisements were launched with announcements from the profile, more than 7 variations were tested, the best performing creatives were in video format

Results:

Budget: $1187

Number of new clients: 407

Cost per client: $2.9

Number of applications: 311

Cost per application: $1.83