Case of promoting a hair treatment master

Task:

Consistently acquire new clients

Input data:

0 sales/month from target
Well-designed profile
What has been done:

Competitor profile audit
Client profile audit
Presentation with competitor audit + profile improvement recommendations
Competitor advertising analysis
Target audience analysis
Outlined advertising launch strategy
Initial results and their monitoring
Scaling
Creatives:

Creatives were developed by our team, more than 3 options were tested, video format creatives performed the best

Results:

Budget: $149

Number of new clients: 57

Cost per client: $2.5

Number of leads: 79

Cost per lead: $1.8