Case of promoting neon signs

Task:

Consistently acquire new clients, client previously ran ads, no leads were generated

Input data:

- 0 sales/month from targeting
- +/- completed profile

What was done:

- Audit of competitor profiles
- Audit of client's profile
- Presentation with competitor audit + recommendations for profile improvement
- Analysis of competitor ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling

Creatives

Our team developed creatives, over 3 versions were tested, static format creatives performed the best

Results:

Budget: $27

Number of new clients: 5

Cost per client: $5.5

Number of leads: 29+

Cost per lead: $0.93