Case of promoting a cosmetologist

Task:

Consistently acquire new clients, the client previously ran ads, there were leads, but they were expensive

Input data:

- 0 sales/month from targeting
- Well-designed profile

What was done:

- Audit of competitors' profiles
- Audit of client's profile
- Presentation with audit of competitors + recommendations for profile improvement
- Analysis of competitors' ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling

Creatives:

Our team developed the creatives, over 5 versions were tested, the best performing creatives were in video format

Results:

Budget: 4500 UAH

Number of new clients: 27+

Cost per client: 160 UAH

Number of leads: 63+

Cost per lead: 70 UAH