Promotion of men's cosmetics

Task:

Consistently acquire new clients, the client previously ran ads, but it didn't work out, no sales were made

Input data:

- 0 sales/month from targeting
- Poorly designed profile

What was done:

- Audit of competitors' profiles
- Audit of client's profile
- Presentation with audit of competitors + recommendations for profile improvement
- Analysis of competitors' ads
- Analysis of target audience
- Developed advertising launch strategy
- Initial results and their monitoring
- Scaling

Creatives:

Ads were launched with profile announcements, over 7 variations were tested, the best performing creatives were in video format

Results:

Budget: 7000 UAH
Number of new clients: 103
Cost per client: 67 UAH
Number of applications: 259
Cost per application: 27 UAH