Case of promoting a photographer

Task:

5 shoots per week minimum

Initial data:

0 sales/month from target
Shooting cost 2000 UAH
Sufficiently well-designed profile
What has been done:

Competitors' profile audit
Client's profile audit
Presentation with competitors' audit + profile improvement recommendations
Competitors' advertising analysis
Target audience analysis
Outlined advertising launch strategy
Initial results and their monitoring
Scaling
Creatives:

Creatives were developed by our team, 2 creatives were tested, 1 static and 1 motion.

Results:

Budget: $70

Number of applications: 52

Cost per lead: $1.3

Number of new clients: 17

Cost per client: $4

Earnings: 34,000 UAH

Ad paid off: 12 times