Case: Promoting a reputation improvement service on Google Maps

Overall campaign metrics:
Impressions: 18,110
Clicks: 1,515
CTR: 8.37%
Cost: UAH 52,963.41
Conversions: 112.99
Conversion rate: 7.46%
Average CPC: UAH 34.96
CPA (bid price): UAH 468.73
Strategy: Maximize conversions (target cost per conversion)