Case: Promotion of cryoexchangers (Google Ads)

Attracting applications for industrial cryoexchangers through search advertising.
Campaign results
Clicks: 100
Impressions: 1,000
CTR: 10%
Average cost per click (CPC): UAH 29.52
Costs: UAH 2,952.46
Conversions: 252
Conversion rate: 252%
Cost per conversion (CPA): UAH 11.72