Case: Received 223 installations of the fitness app at a cost of $12.26
About the project
Shapely is a fitness application designed to support physical fitness and weight loss.
What was the starting point?
The client approached us in 2021 - the main task was to popularize the application in the American market, as well as to encourage users to take a yearly subscription, as it is more advantageous to take it annually rather than monthly.
Our task was to prepare creatives tailored to the American market and effectively launch targeted advertising.
Goals and objectives
Before starting work, we identified the main goals:
Increase the number of application installations
Increase yearly subscriptions
Development of effective creatives
Implementation
What difficulties did we encounter at the beginning?
Since the application had just launched, there was a problem with the lack of reviews;
It was necessary to conduct many tests to see what works and what doesn't, rather than being discouraged by the results obtained earlier.
After familiarizing ourselves with the application, we started developing an advertising strategy. Since the American market is very large, we analyzed a large number of competitors, understood the main needs of our potential buyers, and developed corresponding advertising creatives.
Advertising creatives
Below we show the advertising creatives that worked best. We launched both static creatives and in video format. The main challenge was to develop creatives that would not be blocked by Facebook, as advertising in the sports niche is often subject to blocking.
Launching targeted advertising
From the start of our work, we launched targeted advertising for app installations.
Through advertising, the program was installed 223 times, 149 users subscribed, and the ROAS was 481%. As a result, the best-performing advertising campaign was targeted at a broad audience and those interested in fast food.
Results
In a month of work, we achieved the following results:
223
app installations
$2734.67
advertising budget
149
subscriptions
Shapely is a fitness application designed to support physical fitness and weight loss.
What was the starting point?
The client approached us in 2021 - the main task was to popularize the application in the American market, as well as to encourage users to take a yearly subscription, as it is more advantageous to take it annually rather than monthly.
Our task was to prepare creatives tailored to the American market and effectively launch targeted advertising.
Goals and objectives
Before starting work, we identified the main goals:
Increase the number of application installations
Increase yearly subscriptions
Development of effective creatives
Implementation
What difficulties did we encounter at the beginning?
Since the application had just launched, there was a problem with the lack of reviews;
It was necessary to conduct many tests to see what works and what doesn't, rather than being discouraged by the results obtained earlier.
After familiarizing ourselves with the application, we started developing an advertising strategy. Since the American market is very large, we analyzed a large number of competitors, understood the main needs of our potential buyers, and developed corresponding advertising creatives.
Advertising creatives
Below we show the advertising creatives that worked best. We launched both static creatives and in video format. The main challenge was to develop creatives that would not be blocked by Facebook, as advertising in the sports niche is often subject to blocking.
Launching targeted advertising
From the start of our work, we launched targeted advertising for app installations.
Through advertising, the program was installed 223 times, 149 users subscribed, and the ROAS was 481%. As a result, the best-performing advertising campaign was targeted at a broad audience and those interested in fast food.
Results
In a month of work, we achieved the following results:
223
app installations
$2734.67
advertising budget
149
subscriptions
Kyiv 
Available for hire