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  1. Freelancers

Yevgeny Litvinyuk

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Yevgeny hasn't been on the service for a long time.
But on Freelancehunt, there are also 2439 freelancers in category Social Media Marketing (SMM), who will professionally and timely complete a project of any complexity.

Ukraine Kyiv, Ukraine
1 year back
Available for hire available for hire
on the service 8 years
Client profile
Freelancer Yevgeny L. — Ukraine, Kyiv. Core skill — Social Media Marketing (SMM), Social Media Advertising

Rating

Successful projects
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Average rating
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Rating
123

Skills and abilities

Programming

Design & art

Services


Photo, Audio & Video

Promotion

Mobile development


Outsourcing & consulting

Writing

Portfolio


  • 338 USD

    Case: Received 223 installations of the fitness app at a cost of $12.26

    Social Media Advertising
    Case: Received 223 installations of the fitness app at a cost of $12.26 — example of freelancer's portfolio work in category Social Media Advertising
    About the project
    Shapely is a fitness application designed to support physical fitness and weight loss.

    What was the starting point?
    … The client approached us in 2021 - the main task was to popularize the application in the American market, as well as to encourage users to take a yearly subscription, as it is more advantageous to take it annually rather than monthly.

    Our task was to prepare creatives tailored to the American market and effectively launch targeted advertising.

    Goals and objectives
    Before starting work, we identified the main goals:
    Increase the number of application installations
    Increase yearly subscriptions
    Development of effective creatives
    Implementation

    What difficulties did we encounter at the beginning?

    Since the application had just launched, there was a problem with the lack of reviews;
    It was necessary to conduct many tests to see what works and what doesn't, rather than being discouraged by the results obtained earlier.

    After familiarizing ourselves with the application, we started developing an advertising strategy. Since the American market is very large, we analyzed a large number of competitors, understood the main needs of our potential buyers, and developed corresponding advertising creatives.

    Advertising creatives
    Below we show the advertising creatives that worked best. We launched both static creatives and in video format. The main challenge was to develop creatives that would not be blocked by Facebook, as advertising in the sports niche is often subject to blocking.

    Launching targeted advertising
    From the start of our work, we launched targeted advertising for app installations.
    Through advertising, the program was installed 223 times, 149 users subscribed, and the ROAS was 481%. As a result, the best-performing advertising campaign was targeted at a broad audience and those interested in fast food.

    Results
    In a month of work, we achieved the following results:
    223
    app installations
    $2734.67
    advertising budget
    149
    subscriptions

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