Case Sales of Solar Panels

About the project
PROSO ENERGY campaign, which is engaged in the installation and maintenance of solar panels in the b2c and b2b segment.The customer came according to the recommendation of our partner.We are working from May to the present day inclusive.Introduction Data
Instagram - link
Site - Link
Applications at 400-550 UAH
The task
- Create a system of lead generation using the Google Ads tools.Take the leading positions in the paid Google search.- Reduce the cost of the leather by 20-30%
Beginning of work
A detailed review of past advertising campaigns.There are many errors, but here are the main ones:
The lack of Google analytics;
- the collection of keywords only with a broad correspondence;
No remarketing campaigns have been launched.
There was no breakdown on the UTM parameter.If easier, 60% of the advertising budget was folded in the tube!Traffic System + Strategy

What they did - Shared search campaigns on the B2C and B2B (which allowed to cover all keywords as much as possible, and regulate manual bets on it)
- launched a separate campaign with Russian keys (this gave up the quality announced to "Excellent")
- Developed modes for remarketing and intelligent campaigns

Results

In 94% of search requests in the Caribbean region, we are listed in the TOP list.As we have achieved the maximum in Google search, we add new sources of YouTube advertising/CMS traffic (setting banners on Google’s partner websites)

We spent 13 400 UAH.
147 conversions.
Cost of conversion 90,97 UAH
From 147 conversions:
71 Applications
- 55 started conversations in the chat
- 21 clicks by phone number
During the work period, the sales department accepted the work of 94 people.
The price is 142 UAH.