Case study on working with a furniture store

This case shows the results of working with an online furniture store. The main task is to increase the number of targeted inquiries and sales through advertising while maintaining control over the cost per lead and return on investment.

We started with an analysis of customer behavior and created advertising messages for different stages of the funnel: initial brand awareness, warming up, and conversion to purchase. We focused on the visuals of the furniture, clear benefits, and a simple path to inquiry.

As a result, we managed to build a stable advertising channel that brings predictable inquiries and sales, and advertising has become an effective tool for business growth.

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