Case “School of Survival”
About the product: School of raw food, is engaged in online training of cooking different types of cheese at home, from natural products.
The task: At first the customer wanted to sell the course to the front. I immediately advised to go through the gate and a free webinar, as through the sale to the forehead usually comes out a expensive lead.
The customer agreed to the bar, in which there will be constant heating of the audience, and reminders of a free webinar.
Task: Attract leads to a free webinar, with subsequent closure to purchase paid lessons.
Geo: Ukraine, Russia
CA: Age 25-60 years, mostly women, but also put men.
Interests: cheese, cooking, beer, wine, vegans, natural products, farming.
The task: At first the customer wanted to sell the course to the front. I immediately advised to go through the gate and a free webinar, as through the sale to the forehead usually comes out a expensive lead.
The customer agreed to the bar, in which there will be constant heating of the audience, and reminders of a free webinar.
Task: Attract leads to a free webinar, with subsequent closure to purchase paid lessons.
Geo: Ukraine, Russia
CA: Age 25-60 years, mostly women, but also put men.
Interests: cheese, cooking, beer, wine, vegans, natural products, farming.