Case: targeted advertising
CES Targeting Advertising for Telegram Channels
The aim is to attract the cheapest possible subscribers.
Period of cooperation: 01.09 - 01.10
Budget: the customer did not limit the daily budget
Geo: Ukraine and Russia
What was done:
For the beginning I analyzed the channel and gave my feedback to the customer. After that we made the guidelines on positioning and layout of the channel + I gave guidance advice.
After the launch of a test advertising company, the subscriber was $0.56 out. This price in principle arranged the customer, so I began to scale the advertising campaign (hereinafter RK).
After the scalability and the constant change of the creatives, the result was achieved at $0.4.
Without the banks, Facebook hasn’t gone. I have changed two advertising accounts. Because of this, the deadlines have been delayed, as big budgets cannot be launched on the new account.
The result:
The price of the subscribers came out plus minus 0.40$
More than 3,000 subscribers were successfully attracted
Video for channel advertising.
The aim is to attract the cheapest possible subscribers.
Period of cooperation: 01.09 - 01.10
Budget: the customer did not limit the daily budget
Geo: Ukraine and Russia
What was done:
For the beginning I analyzed the channel and gave my feedback to the customer. After that we made the guidelines on positioning and layout of the channel + I gave guidance advice.
After the launch of a test advertising company, the subscriber was $0.56 out. This price in principle arranged the customer, so I began to scale the advertising campaign (hereinafter RK).
After the scalability and the constant change of the creatives, the result was achieved at $0.4.
Without the banks, Facebook hasn’t gone. I have changed two advertising accounts. Because of this, the deadlines have been delayed, as big budgets cannot be launched on the new account.
The result:
The price of the subscribers came out plus minus 0.40$
More than 3,000 subscribers were successfully attracted
Video for channel advertising.