Case: The client's profit amounted to 914,950 UAH for a month of collaboration!

About the project:
— Ukrainian clothing brand (embroidered shirts, corsets, basic clothing)
— Sales through the website and Instagram

Point A:
— Lack of stable results at the start
— Connections (catalog, creatives) were not working
— Undefined promotion strategy

What was done:
— Tested ~500 creatives and found working connections
— Focused on video creatives (product reviews)
— Built a stable scaling strategy
— Directed 70% of traffic to the website
— Implemented retargeting (warm audience from Instagram → website)
— Optimized campaigns for conversions

Point B:
— Monthly revenue: 2,090,628 UAH
— Net profit: 914,950 UAH
— Advertising budget: 975,678 UAH
— Average check: 2,500 UAH
— Exceeded the plan (500,000 UAH+)
— Conversion from warm audience: ~1.2%