Case of the family business "Grandma's Seeds": scaling together
Contextual Advertising
Problem:
The client wanted to increase sales through the website by selling inexpensive products at a low purchase price. The main task was to quickly cover advertising costs with profit, working only with the Google search network.
Solution:
1. Launching ads on Google Ads, starting with ads for seed potatoes.
2. Utilizing the advertising budget from Google to support the new advertiser.
3. Further expanding the range of advertising to seeds and seedlings.
Results after 1 month:
225 purchases on the website.
The average purchase price was 59.5 UAH.
7-10 phone calls daily.
35 purchases per week.
Advertising costs amounted to 13,392 UAH.
The client wanted to increase sales through the website by selling inexpensive products at a low purchase price. The main task was to quickly cover advertising costs with profit, working only with the Google search network.
Solution:
1. Launching ads on Google Ads, starting with ads for seed potatoes.
2. Utilizing the advertising budget from Google to support the new advertiser.
3. Further expanding the range of advertising to seeds and seedlings.
Results after 1 month:
225 purchases on the website.
The average purchase price was 59.5 UAH.
7-10 phone calls daily.
35 purchases per week.
Advertising costs amounted to 13,392 UAH.