Case of the manicure salon Blossom
Social Media Advertising
CASE: 259 clients in a beauty salon at $7 each
The Blossom beauty salon had already launched advertising.
There was traffic — but there was no system.
The budget was partially wasted, leads were expensive ($7–8 per conversation), and most importantly — there was no understanding of what exactly was working.
We changed our approach.
Instead of buying expensive leads, we focused on cheap traffic + the right funnel.
advertising → profile → content → application
A person visits the profile for $0.09–0.13,
looks at the content, warms up, and writes directly.
RESULT: 259 clients, budget — $1816, revenue — ≈$6200, cost per client — ≈$7, ROAS — 3.4x.
Main insight: we didn’t buy applications — we bought attention, and converted it through content.
The Blossom beauty salon had already launched advertising.
There was traffic — but there was no system.
The budget was partially wasted, leads were expensive ($7–8 per conversation), and most importantly — there was no understanding of what exactly was working.
We changed our approach.
Instead of buying expensive leads, we focused on cheap traffic + the right funnel.
advertising → profile → content → application
A person visits the profile for $0.09–0.13,
looks at the content, warms up, and writes directly.
RESULT: 259 clients, budget — $1816, revenue — ≈$6200, cost per client — ≈$7, ROAS — 3.4x.
Main insight: we didn’t buy applications — we bought attention, and converted it through content.