Case of 7
Contextual Advertising
Advertised product: Employment intermediary in Poland
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
The target action to be followed is the processing of applications. It received 86 conversions (1) for 81 UAH per application. The conversion coeff was 2.23% (2).
Period: 8.09.2016-23.11.2016
Number of clicks: 4177
Price of the click: 1.67 UAH.
The cost is 6995 UAH.
Number of conversions: 86
Conversion rate: 2.23%
Cost of 1 application: 81 UAH
The competition was very large, so it was necessary to protest the most conversion groups of requests. Advertising was launched only on accurate requests, as the research of this niche has shown that there are a lot of non-targeted information requests characteristic for customers who have not yet made decisions, but only gather information. In general, the applications were received at a very affordable price, the customer is very pleased.
GeoTargeting: Ukraine
The source of advertising is Google AdWords.
The target action to be followed is the processing of applications. It received 86 conversions (1) for 81 UAH per application. The conversion coeff was 2.23% (2).
Period: 8.09.2016-23.11.2016
Number of clicks: 4177
Price of the click: 1.67 UAH.
The cost is 6995 UAH.
Number of conversions: 86
Conversion rate: 2.23%
Cost of 1 application: 81 UAH
The competition was very large, so it was necessary to protest the most conversion groups of requests. Advertising was launched only on accurate requests, as the research of this niche has shown that there are a lot of non-targeted information requests characteristic for customers who have not yet made decisions, but only gather information. In general, the applications were received at a very affordable price, the customer is very pleased.