Target for the photographer

## Point A

A male portrait photographer approached me with a request for collaboration, but also shared her sad experience working with a previous targeting specialist.

With the past specialist, she spent €600 on advertising and received only two clients at 3000 UAH each.

## What was done?

- Briefed
- Conducted an audit of the advertising account and direct messages:

1. The applications were quite targeted, but the processing was of poor quality.
2. A large part of the budget was wasted on traffic that did not yield results.

- Analyzed competitors
- Analyzed and segmented the target audience
- Provided recommendations for improving the page and implemented changes
- Developed a promotion strategy
- Tested various hypotheses
- Scaled working connections
- Provided the client with a report on results and completed work

## Results

period - 1.5 months
budget - $659
applications - 216 pcs
cost per application - $3
new clients - 13 pcs
recorded amount - $2170
ROAS - 329%