Point A
- The Instagram was ordinary, where photos of puppies were posted.
- No advertising was launched before this.
- It was necessary to sell three purebred puppies at a price higher than the market. These puppies were of show class and each had a chip, passport, all vaccinations, and were ready to travel to any point in the world.
- Cost of 1 puppy: 30,000 UAH
- Goal: sell 3 puppies
- Advertising budget: $350
## What was done?
- Briefed the clients
- Created everything necessary for launching the advertising.
- Analyzed competitors
- Analyzed and segmented the target audience
- Provided recommendations for improving the page and implemented changes
- Developed a promotion strategy
- Developed a communication script with potential clients
- Tested various hypotheses
- Scaled working relationships
- Provided the client with a report on results and completed work
## Point B
Spent budget - $197.15
Applications - 158
Average cost per inquiry - $1.25
Earned - 73,500 UAH
ROAS - 950%
- The Instagram was ordinary, where photos of puppies were posted.
- No advertising was launched before this.
- It was necessary to sell three purebred puppies at a price higher than the market. These puppies were of show class and each had a chip, passport, all vaccinations, and were ready to travel to any point in the world.
- Cost of 1 puppy: 30,000 UAH
- Goal: sell 3 puppies
- Advertising budget: $350
## What was done?
- Briefed the clients
- Created everything necessary for launching the advertising.
- Analyzed competitors
- Analyzed and segmented the target audience
- Provided recommendations for improving the page and implemented changes
- Developed a promotion strategy
- Developed a communication script with potential clients
- Tested various hypotheses
- Scaled working relationships
- Provided the client with a report on results and completed work
## Point B
Spent budget - $197.15
Applications - 158
Average cost per inquiry - $1.25
Earned - 73,500 UAH
ROAS - 950%