Target for IT startup

This is a Ukrainian startup platform for conducting sessions with IT specialists in the role of a mentor in a chosen area of the IT field. The project requested to increase the number of session bookings.

Average check - 2050 UAH
Goal - increase the number of sessions
Advertising budget - $500/month

Previously, there were 2 specialists working there, but they were not suitable.

## What has been done?

- Briefed the clients
- Conducted an audit of the advertising account

I saw that a large part of the budget was wasted on traffic that did not bring results.

- Analyzed competitors
- Analyzed and segmented the target audience
- Provided recommendations for improving the page and implemented changes
- Developed a promotion strategy
- Tested various hypotheses
- Scaled working connections
- Provided clients with a report on results and completed work

## Point B

- Unfortunately, I didn't manage to take screenshots from the account

Spent budget - $3140
Number of leads - 415 pcs
Cost per lead - $7.5