Target for nail school

## Point A

A nail technician with over 17 years of experience contacted me. She opened a nail school. The request was to start attracting students and subsequently scale up.

- The profile was personal, not expert.
- There were no advertising launches. Not even the first students.

## What was done?

- Briefed the client.
- Created everything necessary for launching advertising.
- Analyzed competitors.
- Analyzed and segmented the target audience.
- Together with the SMM specialist, we developed a plan for properly packaging the profile.
- Developed a promotion strategy.
- Developed a communication script for potential clients.
- Tested various hypotheses.
- Scaled working connections.
- Provided the client with a report on results and completed work.

## Point B

Budget - $4660
Clients - 140
Cost per client - $33.29
Earned - 875,570 UAH
ROAS - 458%