Target for a medical clinic

Panacea Nova - a family medicine clinic in Kyiv that offers a wide range of diagnostic and treatment services for adults and children.

Ahead of the Christmas and New Year holidays, the clinic launched a special advent calendar with daily promotional offers on medical services.

The main task was to attract a new audience to the clinic's profile, increase brand awareness, and introduce potential patients to the services through festive communication.

The advertising campaign was built on traffic from Instagram and Facebook, focusing on the special offers of the advent calendar, which allowed for the regular attraction of new users to the clinic's profile.

Campaign goal:

Attract a new audience to the clinic's profile through advertising promotion of the advent calendar, increase brand awareness, and stimulate interest in the clinic's medical services.

Solution:

• Conducted an analysis of the target audience and seasonal demand before the holidays;
• Developed an advertising strategy for promoting the advent calendar;
• Created and tested creatives with the clinic's special offers;
• Launched advertising campaigns for traffic on Instagram and Facebook;
• Optimized the ads to increase the number of clicks and reduce their cost.

Results:

The advertising campaign successfully attracted a new audience to the clinic's profile, increased brand awareness, and drew attention to promotional medical services during the Christmas holiday period.

The price is indicated for monthly management.

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